Spotlight on JRS AudioVisual

This month, our Spotlight shines on JRS AudioVisual, a fast-growing security installer based in Cambridge and serving clients across Cambridgeshire, Essex, and Suffolk.

Founded in 2022 by James Searle, JRS AudioVisual has quickly earned a reputation as a trusted local expert for cutting-edge CCTV, access control, and electronic security solutions.

Essex & Cambridgeshire’s Go-To Installer for Innovative Electronic Security Solutions

After 17 years at Sky, where he delivered complex network installations for VIP clients including pubs and clubs, James saw redundancy as an opportunity to launch his own business. His technical background and customer-first approach made the transition seamless.

From day one, JRS AudioVisual has partnered with Smart R Distribution, tapping into our wide product range, technical design expertise, and training workshops. This support has helped James deliver bespoke, cost-effective security systems tailored to each client’s needs.

Smarter Video Surveillance for Rural Security

As a farmer himself, James understands the unique security challenges rural communities face; from safeguarding livestock to protecting machinery. This insight has made him a trusted partner for agricultural businesses.

A recent project saw James install Dahua’s TioC Pro cameras, renowned for outstanding low-light performance and AI-powered active deterrence, alongside Dahua WizMind PTZ cameras with 45x optical zoom and full 360° coverage. To ensure the cameras blended seamlessly with their surroundings, James went the extra mile by colour-wrapping the units – combining security with style.

Cloud-Based Access Control That Saves Time & Money

JRS AudioVisual doesn’t just stop at CCTV. James also specialises in innovative access control systems.

One standout project was a Cloud-based ACT365 installation at a council-run community centre. The system allows administrators to grant time-limited access without ever handing over physical keys – a solution that is:

Saving the council over 30 staff hours per month
Reducing costs, as the system pays for itself in less than six months compared to constant lock replacements

Standing Out With Service

James explains:

“I strive to give my clients that little bit extra in functionality and efficiency so that I stand out from the many other installers who would want their business. Having Smart R to discuss projects with means I always get objective advice on the best combination of innovative products for the job.”

With a long list of recommendations and referrals, JRS AudioVisual has become the go-to local installer for innovative security systems. In just a few short years, James has transformed a career setback into a thriving business, and we’re proud to support his continued success.

Supporting the Next Generation of Installers

At Smart R Distribution, we work with numerous professional installers and system integrators like JRS AudioVisual. Together, we help them “put the right pieces together” to deliver end-user clients the latest advances in electronic security technology.